Driving human centricity in processes, systems, and thinking

I have been designing and developing since the 1990s with a focus on Experience Design over the last decade. I hold a Post-grad degree in HCI from University College London and have worked as an Interaction Designer in the UK, UX Lead in Australia, and Head of Product and Design in Singapore. More importantly I have tirelessly worked with clients like Google and scores of startups in several timezones to help their users with pain-points.

My portfolio includes solutions to ambiguous problems in E-Commerce, Finance, Telecoms, BPO, Healthcare, SaaS, and real estate to name a few. I firmly believe in paying the utmost consideration to ‘context’ for crafting experiences that are relevant to the audience. The same is also reflected in my teaching, consulting, mentoring, and speaking engagements.

Confession: I love iterating my own work after observing people interacting with services and products I have created. My guilty pleasures thus include ethnographic research methods along with working closely with all stakeholders to optimise businesses.