Ahmed Shuja

I design digital products, services, spaces, and furniture that make life a little better.

I firmly believe in paying utmost consideration to ‘context’ for designing anything for humans. We are complex emotional creatures who take inspiration from their surroundings and behave as per our individual/ respective circumstances that drive biases. This is reflected in my teaching, consulting, mentoring, and talks. I love cooking & baking along with documenting my world as an amateur photographer. I have previously written, composed, and even sang songs to swoon my then girlfriend and now wife.

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Customer Centricity + Service Design

I recently conducted a session with several entrepreneurs. I spoke to them about the importance of customer centricity & design methodologies for designing innovative services.
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Spoiler: contains details of my lean user centered design methodology along with work samples with before & after shots of redesigned products + services.

Design Methodology

UX Design Process

Confession: I love iterating my own designs after observing people interacting with UIs and products I have crafted. My guilty pleasures thus include ethnographic research methods along with working closely with all stakeholders to optimise products and services.